A multichannel strategy for a personal trainer
Filippo Rispoli is a passionate bodybuilder and personal trainer. His latest adventure was to make his fitness regime available to everyone thanks to a dedicated site and a custom social media strategy.
Our current world is truly a digital one. We are always busy and constantly connected, and staying healthy takes second place among our priorities. Our aim was to promote his fitness regime cards with different objectives, and for them to be accessible directly online. Starting from a showcase website that could express is objectives and fitness goals, we then crafted and communication style based on social media, increasing lead generation, his followers by 30%, and user interaction by 50%.